You probably have less than three lines to convince your reader
to finish reading the article.
Great communications are the ones that provide directly relevant
and useful information or articles about issues that concern,
threaten or interest the reader. Written without jargon, they should
be presented with a style and content that will be appealing to your
target audience. Anything less and your investment will be consigned
to the waste bin.
Interactive corporate communications are more productive than
straight mailers as they stimulate responses from readers, involving
them and their issues in a way that helps to build closer
relationships. Using case studies, comments and profiles, represents
your clients and contacts as a part of your organisation and
demonstrates how much you value their input.
We can help you identify the issues relevant to your target
market and find the right position and style for your communications
programme to generate credible response and interactivity.
You can communicate to your and contacts and clients or you can
communicate with them.